Fukubukuro- New Year’s “lucky bags”
New Year’s Day is the most important Japanese holiday, where many “firsts” are celebrated. Some of these special firsts include; first prayer, first sunrise, and first …SALE! The Japanese phenomenon known as fukubukuro, (or “lucky/happy bag”), entails heading to a store on […]

New Year’s Day is the most important Japanese holiday, where many “firsts” are celebrated. Some of these special firsts include; first prayer, first sunrise, and first …SALE! The Japanese phenomenon known as fukubukuro, (or “lucky/happy bag”), entails heading to a store on January 1-3 and buying a bag with unknown contents for a set price. The only guarantee is that the bag will be worth more than you paid, sometimes several times more, but it’s a gamble.
If you are a risk taker at heart, you will love this custom! Some stores show the contents of the bags, but most do not, it’s a complete surprise. Opening your lucky bag has all the anticipation of Christmas morning, and possibly some of the disappointment. Was it money well spent, or not?
For example, I spent Y3000 for this bag at a kitchen wares store, and this was its contents; a small roasting pan with rack, frying pan, spatula, “pig” microwave lid, utensil holder, and two fish shaped kitchen sponges. This bag was definitely worth more than what I paid.
Head to your nearest mall, specialty store or grocery store January 1-3, to join in the fun. But, beware, if you don’t act fast you’ll miss your chance! Lucky bags are only around while supplies last. Jamie Cowan, December 2015