The staff spoke great English and there were signs in English to explain each item. I wouldn’t say some of the products were affordable, but I think the price was reasonable for its authenticity. Every product was beautiful and I wish I could spend much more money. There were some inexpensive items like tatami mat coasters, paper crafts and small toys. A kokeshi doll that I bought was Y2300 without tax and I was very happy with my purchase. I love every detail of my kokeshi. The store is not too far away from Shinjuku station, so if you are looking for a place to visit while you are in Shinjuku, I think it’s worth a visit especially for authentic Japanese gifts to bring home. – Mai Takahashi, November 2016
BINGOYA, craft shop: http://bingoya.tokyo/
Hours: 10am-7pm, Tuesday-Sunday, Closed on the 3rd Saturday and the following Sunday (except in May, August, November, December).
Directions: I didn’t see any parking lots near by, so I recommend taking the train to the store. The nearby station is Wakamatsu-Kawada on Oedo-Line Subway. From the base, take Ome/Chuo Line to Shinjuku station. Transfer to Oedo-Line Subway. (Exit from West exit and follow the Oedo-line sign. You’ll be getting on Oedo-line from Shinjuku Nishi station.) Take Oedo line to Wakamatsu-Kawada.
From Wakamatsu-Kawada station, exit from Wakamatsu-Kawada exit and turn right. Walk straight until you reach the store. The store will be on your right.
Make sure to exit from the correct exit at Shinjuku station. You could exit from the South exit to catch Oedo line, but then you have to transfer again at Tocho-mae station. Getting on Oedo-line from Shinjuku-Nishi exit is the key.